New Marketing Platform: Snapchat for Property Management
In today’s highly competitive marketing atmosphere, real estate and property management companies are vying to keep up with social media marketing trends. The truth is that if a real estate company doesn’t have an Instagram, Facebook or Twitter account it’s likely they aren’t very relative in their market place.
But just when so many real estate brokers & agents finally feel comfortable posting pictures on Facebook and Instagram, along with coming to terms on how to use a #hashtag, the stakes have been raised.
Don’t get me wrong, pictures are great and they may be worth a thousand words, but video, yes video my friends is the future…
The newest platform (to anyone over 30 years old) is Snapchat.
Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. It’s video based and allows the user to capture 10 sec video “snaps” that can be shared with followers.
San Diego Premier Property Management is the first residential property management company in San Diego to utilize this highly popular social media platform and doing so with rave reviews. Here’s a recent article published by Zillow highlighting my use of the app Communicating in a Digital World: How Snapchat is Changing Real Estate.
I was chosen to discuss how I successfully implemented Snapchat into the marketing strategy of my property management company. The following questions were asked via Miriam Bornstein, Zillow Marketing Content Coordinator:
What type of success do you have with Snapchat?
“I’ve been successful with building new relationships as well as broadcasting my expertise on Snapchat. The app allows followers a real glimpse into our daily activities while engagement is much more personal then picture or text based social media platforms.”
How does Snapchat success vary from other social mediums?
“Snapchat success varies from other social mediums in that you really can’t fake snaps. Your audience will be able to determine your authenticity and the engagement is real.”
What kind of stories are you creating with Snapchat?
“I’m the owner and managing broker of San Diego Premier Property Management, a full service residential property management company and my snap stories are an accumulation of my everyday business journey. I offer my followers real estate and property management tips and advice while showcasing rental and for sale properties in sunny San Diego, CA.”
Because it’s a real-time application, when are you using it?
“I’m snapping constantly throughout the day, usually 3 to 4 times an hour and allowing my followers a real insight to my daily activities.”
What features of the app help in your marketing?
“The app is video based but not truly live, so you can use the power of video with self editing to make a statement with your marketing.”
How do you prioritize Snapchat in your broader social media marketing?
“In terms of prioritizing Snapchat, I would say that it’s the most important platform right now and we are using all our other social media platforms to push new followers to our Snapchat stories.”
Why should other property management companies start using Snapchat?
“San Diego Premier Property Management is the first residential property management company to use Snapchat in San Diego. I can’t speak on behalf of the others but I believe it’s an opportunity for a “land grab” (pun intended) on a social media platform to build a strong base that will have lasting marketing value.”
Here at San Diego Premier Property Management we are dedicated to staying San Diego’s most innovative residential property management company and take pride in continuing to be at the forefront of innovative marketing for our clients.
But don’t take my word for it, see for yourself and follow me on Snapchat as I journey around San Diego showcasing our rental and listing properties offering real estate and property management tips and advice. It’s easy to get started, just download the Snapchat app on your android or iphone and search for Username @Sjfriscia or simply add me with the following Snapcode: